Founded by Ruohan Wang and Deniz Pirincci Ercan,
who have navigated the beautiful chaos of early parenthood themselves, The Nursery Atelier equips you and your home for life with baby.
Two mothers.
Two professional lenses.
One thoughtful approach.
RUOHAN WANG
A strategy lens on planning
Ruohan’s strategy consulting experience ensures a structured, intentional approach to every recommendation: scope defined, priorities ranked, sequence planned, and decisions documented so you always know why something is on the list.
DENIZ PIRINCCI ERCAN
A research lens on products
Deniz’s scientific and research background brings an evidence-informed lens to baby product selection: reading the published guidance, standards documentation and independent testing that exists for a category before recommending within it — and being honest about where evidence is thin.
Between them they have lived the emotional and logistical burden of preparing for a baby, and they built The Nursery Atelier to carry that load for other families.
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Passionate about sharing firsthand insight on what genuinely works, our team carries the weight so you can cherish the milestones.
Our Values
SAFETY
We follow manufacturer instructions and widely published guidance on placement, anchoring and clearances, and we say plainly where a choice involves a trade-off.
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*We do not test or certify products, and we do not make safety claims.
FUNCTIONALITY
A room is planned around changing, feeding, dressing, settling and laundry first. Styling comes after the room works.
LONGEVITY
We favour pieces that survive a toddler and a second child over pieces that photograph well for one season.
BEAUTY
Safety, functionality and longevity
do not require the room to look like a
supply cupboard.
Beauty is part of the brief, not a reward
for finishing.